About
We value small businesses and respect entrepreneurs. After spending many years advising both startups and corporate enterprises on marketing and operations, we've chosen to commit our time and expertise to helping the SMB community realize the freedom afforded by AI-powered workflow solutions.
321 Labs gets your business ready for AI, thoughtfully sets up agents and launches you into a future that offers you more freedom — to scale up, to simplify your life, and to optimize your business in ways you may never have thought possible.
Principals
Sherry Bowman, PhD
Partner
Dori Pitzner
Partner
Dori Pitzner specializes in lean, AI-driven workflow redesign for startups and small businesses. With more than 20 years of experience in strategy, business development and design, she knows how to identify bottlenecks, map solutions, and de-risk implementations.
In addition to a business degree from William & Mary, Dori has spent years in the trenches with clients of all sizes delivering experience design, developing use cases, exercising systems thinking, managing teams, solving business problems, aligning stakeholders and curating content.
3 likes: beach, poodles, mahjong
2 dislikes: cleaning, serial commas
1 passion: tennis
Sherry Bowman is a dynamic leader and enthusiastic problem solver. With a PhD from Penn State and a deep background in market research, analytics, and customer experience, she specializes in bridging the gap between technical AI capabilities and everyday business goals.
Sherry excels at finding operational inefficiency and redesigning processes to benefit both employee and customer. By integrating AI into core business functions, she helps startups streamline their operations and create lasting value through data-driven strategies.
AI makes Sherry's mission to move businesses toward true operational maturity faster and more viable. She uses her expertise leading high-visibility initiatives to ensure that AI adoption isn't just a technical upgrade, but a strategic transformation that elevates your business.
3 likes: travel, dogs, pilates
2 dislikes: inertia, unethical people
1 passion: local politics